Data-Driven Direct Marketing

Trackability. Visibility. Accountability.

Improve the effectiveness of your next lead generation program. On Demand Technologies (ODT) offers data-driven marketing programs that provide a trackable method to effectively communicate with your prospects and customers.

Data driven direct mail piece, Cap Fed mailer

Benefits to Data-Driven Direct Marketing:

Increased response rate
Increased sales
Control of segmentation and targeting
Relevant promotion offer with tracking capability
Improved standardization
Convenience, flexibility and time-savings

Programs may include:

Database Management

Customer information is stored in one database specifically designed to help guide your sales and marketing efforts.

Direct Mail Marketing

Reach your customers with a targeted, personalized direct mail program based on data analysis. Add a personalized URL to your campaign to gather recipient information and e-mail addresses via an online survey.

Web Interface

Utilize this Web-based portal for a variety of communication purposes including cross-selling, up-selling, acquisition and promotional opportunities.